Our plan to bring the wonder back to Earls Court

Our visions

• 15,000 jobs in a range of workspaces
• Reintroducing nature boosting biodiversity
• An east-west route opening up the site
• A park at the heart of the site
• £348 million in Social Value created by the project as a whole
• A £1.2billion+ impact annually on the UK economy
• Cultural programmes attracting and nurturing talent
• Around 4,500 new homes with a third being affordable
• World-class architecture and landscape design
• Improving public transport infrastructure
• Performance and community venues
• A network of streets, squares and gardens

We set out how our proposals will help achieve those priorities:

Open up the former Exhibition Centre site for the first time in 150 years - Giving Back to local communities

A showground of world class ingenuity- Celebrating its legacy and history

Create a better Piece of City- An inclusive blueprint for future generations

Climate emergency- An ambition to go beyond net-zero

The panel was set up to give a voice to local people who are not usually included in the process of creating development projects.

The PRIP meets once a month and works closely with the design team. Using a creative approach, the panel acts as a critical friend, inputting into the design brief and testing proposals as they are developed.

The site is aiming to achieve the following:

• 1. Retaining existing structures
• 2. New routes opening up the site
• 3. A park at the heart
• 4. Tree-lined streets and squares
• 5. A place with soul
• 6. A new neighbourhood

Together with great open spaces, it’s what makes city life, and London in particular, so special.This new piece of city will include spaces and places familiar to Londoners, with streets, squares and green spaces, including a park.

• Streets
• Parks
• Neighbourhood greens
• Squares

• 600,000 people reached by social media posts since 2020
• 36,000 households receiving regular newsletters
• 1,800+ engaged in discussions since 2020
• 250+ attendees at 12 design workshops
• 26 local organisations helped in the first two years of the £360,000 Earls Court Community Fund
• 250+ people attending site tours
• 585 visitors to our family fun days since 2021
• 500+ responses across four Commonplace surveys since 2020
• 50+ people from under-represented groups shaping our thinking on inclusivity

Social value

• A safe, inclusive and supportive place for everyone
• Involving local people
• A wonderful place to live, work and visit

Environmental wellbeing

• Beyond net zero carbon
• Delivering cleaner air
• Celebrating and enhancing our natural environment
• Healthy living
• Water neutral
• Circular resource use

Economic inclusion

• Maximise appropriate economic growth in the local area
• Provide access to economic opportunities for all
• Create an affordable community

Key benefits:

• Only 40% of the land has buildings on it, so we can genuinely prioritise the streetscape and public open spaces.
• A quarter of the site is dedicated to fully accessible new squares, gardens and the park.
• The park itself is located at the heart of the site, larger than Trafalgar Square.
• A further fifth of the site will be used for beautiful new tree-lined streets where people can also spend time as well as connecting to the major public spaces.

Introducing:

• Places to perform.
• Places to create
• Places to exhibit and show
• Places to welcome and surprise
• Places to tie communities together

We will build homes for rent, for sale (including shared ownership), for students and for older people. These will cater for local need and we are targeting 35% being affordable across all tenures.

An iconic site reimagined for the future:

• Great places to eat, drink and enjoy
• Well connected
• A community centre
• Shops and services
• Play spaces
• Places to relax
• Health facilities

We will create:

• Around 15,000 jobs across a range of sectors and skills.
• A further 2,000 construction jobs per year during the build.
• Skills and training opportunities for local people of all ages.
• Affordable and low-cost workspace for start-ups, scale ups, SMEs, charities, and community organisations.
• A £100m boost for the local area each year - the amount estimated to be spent by those living and working here.

Our offer could include the following:

Educational space - Flexible spaces for education and training for institutions and the whole community.

Co-working spaces - Flexible spaces for freelancers, start-ups and small to medium sized companies who can collaborate and network across shared facilities.

Research and development - Specialist companies need specialist office and research space, which could be centred around a new campus for start-ups.

Modern logistics - Using the level changes on the site to make use of basement and below ground spaces for last mile logistics or other suitable uses.

Company headquarters - These would be larger office buildings providing space for established, successful and growing businesses.

Open space - is enough open and green space being provided?

Sensitivity to neighbours and heritage - is the design respectful to those living in homes on our site boundary? Are we respecting heritage buildings and spaces around the site?

Connections - How effectively does the design open the site up and allow people to get through and across?

Pedestrian environment - Will the development be pleasant for those using public spaces?

Sunlight and daylight - Will it ensure good daylight and sunlight throughout the site, and preserve light for our neighbours?

Variety in building types - Is the design of exemplary architectural quality, including a variety of building types from town houses, low and mid rise blocks through to taller buildings

That’s why we are being ambitious about our first phase of development, which will include all of the following:

The new park at the heart of the site.

Other public spaces including the entrance square opposite Earl’s Court station.

New routes east to west and south including the start of the Creative Boulevard.

The first 1,300 new homes with a third targeted to be affordable.

At least one office building.

New shops, cafes, bars and restaurants.

Early cultural uses and community space.

We’ve done this by delivering a whole range of active uses on site, creating a programme of over 60 community projects, and investing directly in the local area. We’ll continue to do this over the coming months and years as the development takes shape.

Culture - E.g. The BBC Earth Experience, featuring Seven Planets, One World, will be a major visitor attraction, opening March 2023.

Skills and employment - E.g. Working with This is Projekt, we turned six derelict Victorian Townhouses on Empress Place into 46 studios for creatives and innovators.

Community - E.g. Our Earls Court Community Fund has given out £360,000 over two years supporting 27 charities and community organisations, to support thousands of people.

These policies include:

• Economic growth for everyone; an industrial strategy for Hammersmith and Fulham (2017)
• LBHF’s Local Plan (February 2018)
• RBKC’s Local Plan Review (September 2019)
• The London Plan (March 2021)
• RBKC’s Earl’s Court Opportunity Area: Placemaking Framework (October 2022)

We want to know what you think of this draft masterplan and giving your feedback couldn’t be easier:

• Visit our survey at ECDC.Commonplace.is
• Use one of the tablets provided at the exhibition today
• Speak to one of the team Email us at info@earlscourtdevco.co